Principles of Marketing

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Cards

Discount Stores extensive, inexpensive assortment (Ex. old Wal-Mart) (size: 70,000 sq ft; 250 employees; 70,000 items stocked; sales: $15 million/yr)  
Supermarkets carry food and non-food products like cosmetics (Ex. Fareway) (size: 39,000 sq ft; 150 employees; 30,000 items stocked; sales: $13 million/yr; gross profit margin=20%)  
Superstores giant supermarkets that also carry consumer products (Ex. HyVee, Wal-Mart) (size: 150,000 sq ft; 325 employees; 100,000 items; sales: $35 million/yr; gross profit margin=15.5%)  
Box Store food-based discounter that focuses on a small selection of items (Ex. Aldi)  
Hypermarkets combines supermarket, discount store and warehouse--carries food, furniture, appliances, clothing (popular in Europe, but not in U.S.)  
Warehouse/Wholesale Club combines cash-and-carry wholesaling with a members-only selling operation; carries grocery items, appliances, clothing and many other goods (Ex. Sam's, Costco, Price, BJ's, Pace)  
Warehouse Showroom large, low-cost building; uses warehouse materials and technology; uses vertical merchandise display space (Ex. IKEA, other furniture dealers)  
Catalog Showroom sells a broad selection of high-markup and fast-moving items at discount prices; people pay first, and then get their items--this helps control shrinkage (Ex. Service Merchandise)  

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