How instincts influence what we do
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| The basic instincts are | food, sex, danger, fear of loss and death | |
| The "instinctual drives" part of the brain is the | old brain. | |
| A more powerful motivator: fear of loss or anticipation of gain? | fear of loss | |
| How would you use fear of loss on a website? | eg., free trials, buy now, scarcity... | |
| Two conclusions about the unconscious from Bechara's deck of cards study | 1. 30% unable to explain a feeling one deck is worse after 100 cards. 2. Skin conductance response (SCR) increased after only about 8-10 cards, and most changed decks after 30 cards. (pg. 120) |
Quisition is a browser-based flashcard system that repeats old cards and introduces new ones at optimal time intervals. You can create your own card packs or use those developed by others.
