Principles of Adversiting Cards

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Account Executive Part of the Client Services department of an agency; represents the agency to the advertiser and the advertiser to the agency.  
Account Planner The person responsible for the strategy and its impletmentation in the creative work  
Samuel Adams Beer started as a high-quality local brew with no adversiting budget. It entered and won taste tests in Boston, then graduated to win the national beer taste off in Denver, getting major publicity all the way. Those credentails generated great PR,  

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